EPTI invests in German venture Youtiful

The venture builder EPTI is announcing its latest investment into beauty brand and marketplace, Youtiful.

Youtiful marks EPTIs first German investment together with investors from Angelgate AG.

Youtiful started as the world’s first climate neutral customer involvement brand and is now evolving from a single brand to a multi brand community curated marketplace model for clean and green natural beauty products.

Youtifuls mission is to drive society to a smarter and more responsible usage of our natural resources and help to secure a sound future of the world.

The natural beauty segment is expected to double by 2027 from ca $100 billion today.

The management team has significant experience in creating and growing companies like Buyvip which was sold for $100 million to Amazon and the fast growing jewellery success PippaJean.

With our previous experience in marketplaces, affiliate sales and social selling we strongly believe we can contribute to making Youtiful one of the new success stories in Europe. We were also very impressed with the founders and management previous companies so we quickly decided on joining this investment round.
– Arli Mujkic
Founder and CEO of EPTI

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