The museum, “Avicii Experience”, will be housed in Space, a new digital culture centre where EPTI AB is the official software solution partner and investor. The museum is the joint project of Space, the Pophouse Entertainment Group, and the Tim Bergling Foundation, which was founded by his parents Klas Bergling and Anki Lidén to support mental health awareness.
“I always listen to Avicii when I code and consider him as a musical genius and one of the best of all time. It’s very honoring and exciting for us as a partner at Space to be able to have the Avicii Experience as part of it.” - Arli Mujkic
EPTI is providing software and customer facing applications for Space which will integrate together with the Avicii Experience.
Visitors will be able to hear some of Bergling’s unpublished music and look at photographs and memorabilia, said Per Sundin, chief executive of Pophouse Entertainment, which owns ABBA the Museum, also in Stockholm.
“There will be a story about Tim’s life, from his boyhood room where he was playing World of Warcraft with his friends, to his first songs, first demos,” said Sundin.
Mayor of Stockholm, Anna Konig Jerlmyr, told Reuters in an e-mail she hoped the museum will spark a dialogue about mental health and suicide prevention.
Avicii, whose breakthrough hit “Levels” was named by Billboard as one of the 100 songs to define the 2010s, announced he was retiring from touring in 2016, but kept on making music.
“We are convinced that what Tim did during his short time in life had an enormous impact, and still has,” said Sundin.
The news was widely covered by New York Times, Billboard, Reuters, Variety, CULTR, Rolling Stone, People, Dagens Nyheter, SVT and many other outlets.