EPTI’s online pharmacy venture Apotekamo is granted full licensed access to the Bosnian market through an acquisition of a local licensed pharmacy
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EPTI (“EPTI”) online pharmacy Apotekamo (“Apotekamo” or “the Company”) has acquired a licensed pharmacy located in Bosnia. The acquisition makes Apotekamo a fully licensed pharmaceutical platform. Through the license, Apotekamo gains access to an additional 3.2 million potential customers in Bosnia, to which Apotekamo now will be able to fully provide the same omni service as in its launch market Serbia which corresponds to 6.9 million potential customers.

Apotekamo’s turnover including the acquired pharmacy reached € 625 000 during 2021 on a pro forma basis, from which the majority contribution came from the last 6 months of 2021. Including the acquired pharmacies the total amount of orders during 2021 reached over 35 000. The first half of 2021 focused on a soft launch of the platform and the Company’s fundraising. With access to both the Bosnian and Serbian market the Company expects a further growth in traffic, orders and revenue during 2022.

Numbers of visitors on Apotekamos webpage increased 150% from 40 000 visitors per month to 100 000 visitors per month during january to december 2021. Total numbers of visitors on Apotekamos webpage during 2021 exceeded 1 million.

Apotekamo has signed several contracts with major manufacturers and their respective partners like Natural Wealth, Terra Nova, among others. Apotekamo provides their partners a sales channel to both the Serbian and Bosnian customers as well as marketing activity via Apotekamo platforms. Apotekamo has also signed a collaboration partnership with Serbia second largest telecommunication company, Orion Telekom. The partnership has been launched and resulted in the roll out of a strong nationwide brand awareness through CSR activities surrounding the ongoing Covid-19 pandemic. The campaign was published via major and national television channels, online media portals and social media channels with an estimated reach to an audience of more than 2 million estimated as potential customers for Apotekamo.

It feels great that Apotekamo can start 2022 from a previously successful year with our license to the Bosnian market. This makes Bosnia the Company’s second market in which we are fully operating. We will continue to expand in the SEE region and with the agreements from recognized suppliers, we have strengthened our ability to continuously offer the best service with a focus on the shopping experience of pharmacy goods online and OTC. During the year, Apotekamo has conducted several successful campaigns, which has contributed to increased brand awareness. Apotekamo is in a strong position and by being able to expand the offer to also include all our products for the people of Bosnia, we can accelerate our journey as pioneers in digitizing the region in e-commerce. We estimate that the addressable market in Bosnia is worth EUR 361 million and Apotekamo will actively work to capture a significant market share. I am very much looking forward to Apotekamo’s coming years and to continuing our great work.” Says the Company CEO Milic.

For further information, please contact:
Arli Mujkic, CEO, EPTI AB
E-mail: arli@epti.com
Phone: +49 176 626 999 64

Adam Bäckström, CFO, EPTI AB
E-mail: adam@epti.com
Phone: +46 73 026 68 26

For international media enquiries, please contact:
Benjamin Webb, Deliberate PR
E-mail: benjamin@deliberate-pr.com
Phone: +44 7930 408224

Information about EPTI
EPTI invests capital and operational support for companies, entrepreneurs and founders to build market-leading innovative companies under the motto “We Empower Innovation”. As a venture builder, this is done by adding experience from other founders, capital, resources, processes, state-of-the-art technology as well as commercial execution and marketing. EPTI also starts companies and joint ventures with driven co-founders and companies. The companies in EPTI’s portfolio are in the segments Gaming, Fintech, Marketplace, SaaS and Services. Since the start in 2017, a portfolio of more than 25 companies has been built up, of which the majority-owned companies comprise a total of approximately 200 coworkers in seven countries around Europe. EPTI is more than an investment company, it is partly an investment company and partly a service company. A venture builder for founders, by founders.

Information about Apotekamo
Apotekamo is an online pharmacy with a focus on countries in the central and the south eastern Europe and offers classic webshop functions and payments for products sold on the Apotekamo website to consumers. Apotekamo’s technical platform also offers suppliers order handling and payment solutions to get their products maximum reachability. Apotekamo strives to offer the best shopping experience for consumers by offering digital and simple solutions for both suppliers and end consumers.

For more information, see Venture’s website www.apotekamo.com

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